analyticsFree Tool

Customer Retention Rate Calculator

Calculate your actual retention rate, see how you compare to Shopify benchmarks, and discover the revenue impact of a 5% improvement.

Your Numbers

Customers at start of period

Customers at end of period

New customers acquired during period

Average order value (USD)

Current annual profit (USD)

Your retention rate

80.0%

Strong — Shopify average is ~27%

Retained customers800

Churned customers200

Churn rate20.0%

Estimated lost LTV*$37,500

*Churned customers × AOV × 2.5 (avg LTV multiplier)

Per Bain & Company research, a 5% retention improvement lifts profits by 25-95%:

Conservative (+25%)+$12,500

Likely (+40%)+$20,000

Optimistic (+95%)+$47,500

Below 25%

Significant retention issues. Loyalty program, post-purchase email sequences, and win-back campaigns are urgent priorities.

25-40%

Around the Shopify average. Room for improvement with tier programs, personalization, and referral incentives.

Above 40%

Strong retention. Focus on VIP tier optimization, CLV maximization, and protecting your best customers.