Shopify Loyalty Program Features
From checkout extensions to POS integration, Anchor has every feature you need, built natively into Shopify.
Earn & Redeem Points at Checkout
Show and redeem points right in the Shopify Checkout Extension. Auto-apply discount codes with one click, no redirects, no friction.
- Points balance visible at checkout
- One-click redemption
- Auto-apply discount codes
- Works with all payment methods
Checkout, Rewards
Your Points Balance
1,600 pts
Available Rewards
The Foundation of Your Loyalty Program
Everything you need to run a world-class points, tiers, referrals, and rewards program, all natively integrated.
Points Program
Flexible earning rules let customers accumulate points on every order. Configure points-per-dollar or percentage of order total.
- Configurable points-per-dollar ratio
- Percentage of order total
- Points earned on subtotal or total
VIP Tiers
Create Bronze, Silver, Gold, and Platinum tiers with escalating multipliers. Tiers recalculate automatically when settings change.
- Tier multipliers (1x, 1.5x, 2x, 3x)
- Configurable tier retention period
- Automatic recalculation on changes
Referral Program
Double-sided rewards for referrer and friend. Customers get unique referral codes (e.g., JANE20) with visit tracking and conversion analytics.
- Custom referral codes per customer
- Visit tracking and analytics
- Conversion analytics dashboard
Flexible Rewards
Create fixed-amount-off rewards that generate unique discount codes. Combine product, order, and shipping discounts.
- Fixed amount off ($5, $10, $25)
- Unique discount code generation
- Discount code combination support
Customer Account Extension
Customers can see their points balance on their account page and view earned discount codes in their order history, all within Shopify's customer account pages.
- Points balance on profile page
- Discount codes on order history
- Native Shopify account integration
Shopify Flow Integration
5 built-in triggers let you automate any workflow, when points are earned, tiers change, rewards are redeemed, referrals are completed, or points are about to expire.
- 5 triggers for automation
- Connect to email, SMS, Slack
- No code required
Reward Every Customer Action
Go beyond simple order-based points. Configure bonuses for first orders, spending milestones, and more.
First Order Bonus
Give customers extra points on their first purchase, separate from the welcome sign-up bonus for maximum flexibility.
- Separate from sign-up bonus
- Incentivize first conversion
Spending Milestones
Set configurable spending thresholds that trigger bonus points when customers reach cumulative order amounts.
- Multiple configurable thresholds
- Cumulative spend tracking
Minimum Order Bonus
Award extra bonus points when a single order exceeds a minimum threshold, encourages larger cart sizes.
- Configurable minimum threshold
- Bonus points on top of base earn
Points Expiration
Set a configurable expiry period for unused points. Includes Quebec no-expiry compliance mode for Canadian merchants.
- Configurable expiry period
- Quebec no-expiry compliance
Tier Multipliers
VIP tier members earn points faster at higher tiers, reward your best customers with escalating multipliers.
- Per-tier multiplier (e.g., 2x Gold)
- Stacks with all earning rules
Fine-Grained Configuration
Exclude products, collections, customer tags, or staff emails. Control rounding, tax handling, and discount combinations.
Product & Collection Exclusion
Select which products or collections to exclude from earning points. Perfect for gift cards, sale items, or low-margin products.
- Exclude specific products
- Exclude entire collections
Customer Tag Exclusion
Exclude customers by tag (e.g., wholesale) to prevent certain customer segments from earning or redeeming points.
- Exclude wholesale customers
- Flexible tag-based filtering
Staff Email Exclusion
Prevent internal orders from accumulating points. Simply add staff emails to exclude them from the loyalty program.
- Easy staff email management
- Prevents internal point abuse
Draft Order & Subscription Skip
Skip draft orders and subscription renewals automatically, no points are awarded on these order types.
- Skip draft orders
- Skip subscription renewals
Points Rounding Strategy
Choose how fractional points are handled: round down, round up, or round to the nearest whole number. Applied consistently across all earning rules.
- Round down, round up, or nearest
- Consistent across all rules
Tax-Inclusive Pricing
Supports tax-inclusive pricing regions by calculating points on the pre-tax amount, ideal for EU, AU, and NZ stores.
- Points on pre-tax amount
- Supports EU/AU/NZ pricing
Discount Code Combinations
Allow reward codes to stack with product, order, and shipping discounts. Configure each combination independently.
- Combine with product discounts
- Combine with order discounts
- Combine with shipping discounts
Sell Everywhere, Reward Everywhere
POS integration, 32+ languages, multi-currency support, and offline resilience, built for global brands.
POS Integration
Earn and redeem points in-store with Shopify POS. Seamless online-to-offline loyalty with dedicated POS configuration.
- Earn points on in-store purchases
- Redeem rewards at the register
- Configurable POS earning rules
- In-store bonus point multipliers
- Seamless online-to-offline experience
32+ Languages
Automatic browser language detection with full RTL support for Arabic and Hebrew. Included free on all plans, no add-on required.
- Automatic language detection
- Full RTL support (Arabic, Hebrew)
- Free on all plans
Multi-Currency
Points are always calculated in your store's base currency, so they stay consistent no matter which currency your customer pays in. Works seamlessly with Shopify Markets.
- Based on your store's base currency
- Shopify Markets compatible
- Automatic conversion display
Offline Widget Support
The customer-facing widget stays functional even when internet disconnects. Uses a queue, retry, and cache strategy for resilience.
- Queue and retry mechanism
- Local cache for point balance
- Automatic sync on reconnect
Headless SDK
Run the full Anchor loyalty widget on any headless storefront, Hydrogen, Next.js, or custom builds. Same features, same UI, one line of code.
- Identical to embedded widget
- Framework-agnostic (Hydrogen, Next.js, any JS)
- Available on Pro plan
Powerful Admin Tools
Bulk adjustments, customer imports, data exports, audit logs, and webhook event tracking, all from your Shopify Admin.
Bulk Point Adjustment
Add or remove points for multiple customers at once. Perfect for promotions, corrections, or migration scenarios.
- Add or remove points in bulk
- CSV upload support
Import Existing Customers
Migrate from another loyalty app? Import customers with welcome bonuses and historical order data intact.
- Welcome bonus on import
- Historical orders import
Data Export
Export customer and transaction data in CSV or JSON formats. Full data portability for analytics or compliance.
- CSV and JSON formats
- Customers & transactions
Audit Log
Every admin action is tracked with timestamps and user details. Includes GDPR data request logging.
- Admin actions tracked
- GDPR data request log
Webhook Event Log
Filterable, paginated log of all incoming and outgoing webhook events for debugging and monitoring.
- Filterable by event type
- Paginated event history
Transaction History
Full audit trail of every point earned, redeemed, expired, and adjusted, with customer, order, and timestamp details.
- Complete point lifecycle
- Filter by customer or action
Built for Trust
GDPR, CCPA, accessibility, and fraud prevention are built into every layer of Anchor Loyalty.
GDPR Compliant
Data request, redact, and soft delete endpoints. Full compliance with EU data protection regulations.
CCPA Compliant
California Consumer Privacy Act support for US-based merchants and their customers.
Accessibility
Screen reader support, keyboard navigation, and full RTL layout for inclusive customer experiences.
Fraud Prevention
Referral fraud prevention with advanced device detection and tracking to block abuse.
Every feature above is available on the paid plans, and most of them on the free plan up to 200 orders a month. If you also sell in person, Shopify POS loyalty explains how the same points balance follows a customer between the till and the storefront. For a developer's view of the same feature set, see the headless SDK documentation.
Ready to launch your loyalty program?
Start using Anchor Loyalty to increase customer retention and lifetime value on your Shopify store.
Install on Shopify