Built by Shopify experts, for Shopify merchants

Our Mission

Loyalty programs should feel native, not bolted on. They should be lightweight, not drag down your Core Web Vitals. They should be affordable, not locked behind $199/month enterprise tiers. And they should actually drive repeat purchases, not just exist as a checkbox on your marketing stack.

That's why we built Anchor — to be the loyalty app merchants actually want to recommend to other merchants.

Why We're Different

We've spent over a decade in ecommerce — building Shopify stores, scaling them, and then building the tools that scale them further. This matters because most loyalty apps are built by marketers who think in CRM terms: funnels, campaigns, segments. We build in merchant terms: what will this do to my conversion rate today?

• Native Shopify integration. No external dashboards. No separate login. Everything lives where your store lives — inside Shopify Admin.
• Performance-first architecture. Our widget is ~14KB, lazy-loaded, with zero impact on Core Web Vitals. Because slow sites lose sales.
• Global by default. 32+ languages built in, RTL support, multi-currency aware. International merchants get a first-class experience.
• Honest pricing. Free plan that actually works. Growth at $14.99/mo includes VIP tiers and referrals — features competitors charge $199+/mo for.

Who We Serve

Anchor is built for Shopify merchants who:

• Care about site speed and Core Web Vitals
• Want loyalty features without enterprise pricing
• Run international stores that need multi-language support
• Run headless stores on Hydrogen, Next.js, or custom stacks
• Value native integrations over feature checklists

Expertise

Our team has deep, hands-on experience across the Shopify ecosystem:

• Shopify APIs: Admin API, Storefront API, Customer Account API, Shopify Flow, Checkout Extensions
• Headless commerce: Hydrogen, Next.js, Gatsby, Remix — we've built on all of them
• Ecommerce loyalty mechanics: points programs, VIP tier design, referral psychology, redemption flows
• Performance engineering: Core Web Vitals optimization, lazy loading, minimal JS architecture
• Internationalization: 32+ language localization, RTL support, cultural adaptation

This isn't a generic loyalty platform adapted for Shopify. It's a Shopify-native loyalty platform, engineered from the ground up for the specific constraints and opportunities of Shopify merchants.

Company Details

• Developer: No7 Software Limited
• Location: United Kingdom
• Website: no7software.co.uk
• Product: Anchor Loyalty on the Shopify App Store
• Founded: 2024
• Contact: hello@anchorloyalty.com

Editorial Policy

All content on this site — blog posts, guides, comparisons — is written and reviewed by our team based on direct experience building loyalty programs on Shopify. We cite our sources for third-party statistics (Harvard Business Review, McKinsey, Bain & Company, Wharton, Nielsen, Accenture, Shopify itself) so readers can verify claims independently.

When we compare Anchor to competitors, we base comparisons on publicly available information at time of writing. Pricing and features change — always verify current details on the respective vendor's website before making a decision.

Get in Touch

Questions about the app? Feedback on a blog post? Interested in a partnership? We'd love to hear from you.

• Contact form
• Email: hello@anchorloyalty.com
• App Store: apps.shopify.com/anchor-loyalty