Free Shopify Loyalty Program

Free Shopify Loyalty — No Trial, No Card

A genuinely free Shopify loyalty program. Points, referrals, customer profiles, and the loyalty widget — free up to 200 monthly orders. No 14-day trial that disappears. No card on file. No "powered by" footer on your widget.

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TL;DR

Anchor's free tier is the only Shopify loyalty plan with no card on file, no time limit, no widget watermark, and a 200-monthly-order ceiling. Includes points, referrals, the loyalty widget, and 32+ auto-detected languages. The upgrade trigger is clear: you cross 200 monthly orders, you want VIP tiers, or you are building a headless storefront. Until then, free means free.

What's included on the free plan

check_circleFree tier

  • + Up to 200 monthly orders
  • + Points program (configurable earn rate + redemption tiers)
  • + Dual-sided referral program
  • + Customer profiles + balance display
  • + Loyalty widget on storefront (14 KB)
  • + 32+ languages auto-detected
  • + Native Shopify Admin embedding
  • + No "powered by" widget badge

workspace_premiumPaid tiers

  • • VIP tiers (Silver / Gold / Platinum) — Growth $14.99/mo
  • • Tier multipliers (1.5× / 2× / 3×) — Growth
  • • Birthday rewards automation — Growth
  • • Advanced segmentation — Growth
  • • Checkout Extensions point redemption — Growth
  • • Headless SDK (Hydrogen, Next.js, Remix) — Pro $39.99/mo
  • • 200+ monthly orders — Pro tier ceiling adjusts

"Free" means different things across loyalty apps

The Shopify loyalty market has four kinds of "free" — only two of them are real:

Real free

Anchor and Rivo. Both offer a free tier up to 200 monthly orders, no card on file, no time limit. Anchor adds 32+ languages and a 14 KB widget; Rivo is English-only at ~95 KB.

Crippled free

Smile.io and BON. Free tier exists, but missing the features most stores actually need (points caps, no referrals on free, "powered by" footer on the widget). Effectively a teaser for the paid plan.

Trial pretending to be free

Some apps advertise "free to install" — meaning the install costs nothing, but every meaningful feature requires a paid plan. Read the pricing page before clicking install.

No free tier at all

Yotpo Loyalty, LoyaltyLion, Growave. Paid only. Yotpo and LoyaltyLion start at $199/mo.

Full pricing comparison on the comparison hub. If you fit the free-tier ceiling, Anchor is the cheapest crossover when you outgrow it ($14.99 vs Rivo $49).

When does the free tier stop being enough?

Three real triggers, not vendor-side artificial limits:

  1. 1

    You cross 200 monthly orders

    Most growing Shopify stores hit this around month 6-12. The Growth plan picks up at $14.99/mo with no overage fees and no surprise bills.

  2. 2

    You want VIP tiers

    Tiered programs lift revenue per member 1.8× (Accenture). At ~$50K monthly revenue the program economics easily justify $14.99/mo. Growth includes Silver / Gold / Platinum tiers with custom thresholds and multipliers.

  3. 3

    You go headless

    Migrating to Hydrogen, Next.js, or Remix? The Pro plan ($39.99/mo) ships the full Headless SDK with React widget components. Most other vendors give you a JSON API and a 60-hour rebuild.

Start free in 15 minutes

Free up to 200 monthly orders. No card. No trial countdown. No widget watermark. Upgrade only when the math works.

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